Sass and Bide - The Aussie Designer Fashion Phenomenon
Their international success really kicked off in 2002. They happened to be in New York and serendipitously coincided with the filming of some scenes from Sex in the City. Passing the set on the way to an appointment, they managed to get a security guard to pass on one of their distinctive denim jackets to one of the stars. The star loved it, looked at their other designs and commissioned some one-off pieces for the show. This publicity propelled the label to stardom and from then until 2009, Sass & Bide showed at New York Fashion week to a devoted clientele of celebrities and young urban fashionistas. They only moved their catwalk show back to London in 2009 when Sarah-Jane was expecting her third child.
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